Save Our Species
Visual Identity & advertising campaign
![](http://www.atta.ch/wp-content/medias/2012/08/identity_2b.jpg)
BILLBOARD CAMPAIGN
![](http://www.atta.ch/wp-content/medias/2012/08/billboard_1.jpg)
![](http://www.atta.ch/wp-content/medias/2012/08/billboard_2.jpg)
![](http://www.atta.ch/wp-content/medias/2012/08/identity_6-b.jpg)
![](http://www.atta.ch/wp-content/medias/2012/08/3.jpeg)
GUIDELINES
![](http://www.atta.ch/wp-content/medias/2012/08/identity_9.jpg)
IN PARNERSHIP WITH
![](http://www.atta.ch/wp-content/medias/2012/08/logo-iucn_2.jpg)
DESIGN STRATEGY & BRAND COMMUNICATIONS
BASED IN GENEVA SWITZERLAND
Save Our Species is a IUCN initiative designed to promote awareness for species extinction & conservation.
Our job was to develop a visual identity that could both communicate the idea of conservation as well as reach a more global audience.